HD Digital Movie Advertising - Q & A

Q: What is cinema screen advertising?
A: It is a unique and interactive medium where advertising is showcased in a movie trivia pre-show format, which demands audience participation. The audience is sitting in a darkened theatre, facing the larger than life size screen, totally captivated and watching.   Market research studies show that cinema advertising has an 83% recall rate after 24 hours compared to 24% recall with TV commercials*.

Q: How does the advertising program work?
A: In the projection booth there is a state-of-the-art  HD Digital Projector that plays a 20 minute pre-show with movie trivia, entertainment and HD Digital Movie Ads.

Q: What is a HD Digital Cinema Ad and how do I get one?
A: HD Digital ads are very powerful and dynamic and feature full motion and sound that grabs the moviegoers attention.  Our design team can create a :15 or :30 digital ad with music bed and professional voice talent to showcase your business.

Q: How many times is the ad shown?
A: HD Digital Movie Ads are played before each and every movie at the theater.   So for example, if your ad was playing at a 10 screen theater   on every movie screen, 7 days a week it would average approximately 350 ads per week.   That works out to be just pennies per ad. 

Q: How long does an ad appear on-screen and for how many weeks?
A: Each Digital Movie Ad plays on-screen for approximately: 15 or: 30 seconds and runs for 18, 26 or 52 weeks.  The 52 week ad run is always the ‘best value”. 

Q: Can the advertiser just buy a couple of screens in the movie theatre?
A: No, the pre-show advertising program is designed to attain the maximum reach and frequency into a broad spectrum of all audience demographics.

Q: How much do the HD Digital Ads cost?
A: It depends on many factors.  The number of movie screens at the selected theater, the length of the ad, how many weeks your ad is on-screen (the longer the ad runs, the cheaper it gets) and the time of year your ad runs (summer and the holidays are considered peak advertising times).   Call 800-297-7197 for a rate quote and a Digital Media Kit. 

800-297-7197