The Power of HD Digital Movie Ads
Market research studies by Simmons & Trendex* show that cinema advertising has an incredible 83% recall rate after 24 hours compared to 24% recall with TV commercials.
In fact, a study conducted by Nelson** research firm showed that in-cinema advertising generates stronger levels of awareness, likeability and loyalty than traditional media advertising. 
* Simmons & Trendex ** Taylor Nelson Sofres