The Power of HD Digital Movie Ads

Market research studies by Simmons & Trendex* show that cinema advertising has an incredible 83% recall rate after 24 hours compared to 24% recall with TV commercials.

In fact, a study conducted by Nelson** research firm showed that in-cinema advertising generates stronger levels of awareness, likeability and loyalty than traditional media advertising.                    * Simmons & Trendex    ** Taylor Nelson Sofres



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